Huda Kattan encourages content producers to tell tales of being “ghosted for genocide.”


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He urges workers who are being fired for their pro-Palestine positions to expose and humiliate the firms responsible.

Huda Kattan, the American-Iraqi businesswoman behind Huda Beauty, urges influencers and other content producers to publicly identify and publicly condemn the brands that refuse to collaborate with them due to their statements against Palestine.

In an Instagram video, Huda Kattan urged viewers to share their experiences with the hashtag Ghosted for Genocide in order to raise awareness and demand accountability from these businesses.

She called it depressing that individuals are losing their jobs for standing up for Palestine, saying, “It’s so hard to find the strength and courage to use your voice, it’s so intimidating, it’s so scary, and then when we finally do we face intimidation, blacklists, and ghosting.”

Holding businesses responsible is necessary, according to Kattan, since “behind closed doors they’re taking serious stances—even though they kind of are— and they’re refusing to work with people who’ve been vocal in their support for Palestine.”

Regarding the businesses who are placing content producers on a blacklist, she remarked, “It’s really unfair because we’re using our voices and we’re being punished but on the other hand, you face no consequences for deciding to take opportunities away from people.”

The beauty mogul, who began her career as a content producer, added, “We should talk about who is ghosting you, who has chosen to take away business opportunities from you, and who is blacklisting you just because you’ve spoken up against genocide.”

She denounced “people choosing to sit on the sidelines and be silent but in many ways be complicit in what’s going on” and referred to these as unprecedented times. “As a company owner, I think they ought to be held responsible,” she declared.

By telling these anecdotes, Kattan expressed her sincere belief that “we can actually create change.”

She urged everyone to unite in support of one another by sharing their experiences of being ghosted and how they were handled behind closed doors using the hashtag #ghostedforgenocide.

Huda Beauty has been outspoken in her support of Palestine, and Kattan and Huda Beauty gave $1 million to Gaza-based humanitarian organizations. In an effort to raise awareness of the brutality being inflicted upon the people of Palestine, she also established the watermelon blush challenge.

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