Coca-Cola Starlight, a new limited-edition drink inspired by space, has been presented as the first of its type in both regular and zero sugar versions. The beverage giant has announced that its newest taste will be available on February 21st. While it will quickly begin arriving in first-world countries, it may take some time to reach us.
Coca-cola starlight will be sold in 20-ounce bottles and ten-packs of 7.5-ounce cans. On February 17th, Coca-Cola said, “From the farthest reaches of the cosmos, Coca-Cola Starlight is on its way.
According to the business, the soda’s flavor suggests “notes of stargazing around a campfire, as well as a chilly sensation suggestive of a cold journey to space.” According to a CNN reporter who sampled the sugar-free version, the beverage does not “taste like space exploration or lounging around a campfire.” However, today’s Coca-Cola is a considerably sweeter version.
Apart from its distinct flavor, the drink is slightly crimson in hue. According to the business, “Coca-Cola Starlight mixes the classic Coca-Cola taste with a surprising twist, featuring a crimson tint.” Additionally, the glistening package is rather beautiful.
The Marketing Strategy for Coca-Cola Starlight
“When we introduced ‘Real Magic,’ we wanted to connect with and celebrate the events that offer excitement to young people today,” said Oana Vlad, senior director of global brand strategy at Coca-Cola.
Coca-Cola is continuing to target young consumers with its current strategy, even though interest in soft drinks has dwindled over the years. So how can they pique the interest of their youthful consumers? By launching innovative and intriguing campaigns. In the case of Starlight, the firm is offering a holographic concert featuring Ava Max that can be viewed via a QR code on the label.