There is some good news for makeup fans! Selena Gomez’s Rare Beauty line may be coming to Pakistan soon!
Gomez stated in her post that her brand would launch on July 1, 2021, in Turkey, France, Spain, Germany, and the Middle East. Regrettably, Pakistan was not included on the list. A netizen then inquired about the prospect of the brand entering the Pakistani market, to which the brand responded affirmatively.
“What about Pakistan?” inquired they. “We’re working to get there as quickly as possible,” the brand responded.
According to the US Patent and Trademark Office, the actor and singer registered ‘Selena Gomez’ as a trademark on July 11, 2019, for various beauty products, including fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturisers, and essential oils.
The brand is committed to fostering dialogues about beauty, self-acceptance, and mental wellness. Indeed, 1% of all purchases of Rare Beauty products benefit the Rare Impact Fund, which provides individuals with access to tools to assist their mental health.
Previously, artist Rihanna released her cosmetic line Fenty Beauty in September 2017, followed by Lady Gaga’s debut of lip glosses under her Haus Laboratories brand on Amazon Prime Day in July.