LAHORE: The 4th Pakistan Marketing Day Summit 2026, organised by Marketing Associates and Professionals Pakistan (MAP Pakistan), concluded successfully at the Royal Palm Golf & Country Club, Lahore, bringing together leading marketing professionals, business executives, industry experts and thought leaders from across the country.
Under the theme “Marketing with Purpose. Leading with Impact,” the Summit provided a dynamic platform for exchanging ideas, sharing professional experiences and exploring emerging trends shaping the future of marketing and business leadership in Pakistan.
The proceedings began with a welcome address by Dr. Shahid A. Zia, Chairman PMD, followed by an overview of MAP Pakistan’s journey, vision and objectives by Tariq Asmat, CEO of MAP Pakistan. Zaki Aijaz, Regional Chairman of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), attended as the Chief Guest and highlighted the importance of marketing in strengthening businesses and promoting sustainable economic growth.
The Summit featured insightful sessions on key areas of contemporary marketing, including global business expansion, brand development, artificial intelligence, purpose-driven branding and strategic leadership. Mohammad Sajjad Moghal discussed strategies for scaling Pakistani businesses for global impact, while Marium Muzafar highlighted the fundamentals of building valuable brands.
Zeeshan Qureshi examined the impact of artificial intelligence on the attention economy, while Badar Khushnood explored the qualities required of an AI-ready marketing leader. Farooq Soomro spoke on purpose-driven branding, and Imran Saleemi shared practical brand-building insights from Rainbow Cash and Carry.
Other prominent speakers included Dr. Syed Urfi Hashmi, who discussed the role of purpose beyond profitability; Anum Mir, who explored strategies for building brands beyond products; and Ambassador Dr. Smily Gupta, who shared perspectives on transforming passion into purpose.
The sessions encouraged participants to explore innovative marketing practices, strengthen brand identities and align business strategies with broader organisational and societal objectives.
Addressing the way forward, Tariq Asmat outlined MAP Pakistan’s plans for the continued development of the Pakistan Marketing Day platform, including future initiatives for the PMD Awards and further engagement with the country’s marketing community. He emphasised the importance of creating opportunities for professional learning, collaboration and recognition of marketing excellence.
The Summit concluded with a vote of thanks by Dr. Shahid A. Zia, followed by a group photograph, dinner and a networking session that enabled participants, sponsors and partners to strengthen professional relationships and explore future collaborations.
MAP Pakistan acknowledged the valuable contributions of its sponsors, partners, collaborators, speakers, delegates, volunteers and members, recognising their collective role in making the event a success.
Pakistan Marketing Day is observed annually on October 14, with MAP Pakistan serving as a platform for bringing together marketing professionals and promoting excellence, innovation and purposeful leadership in the country’s marketing sector.
The successful conclusion of the 4th Pakistan Marketing Day Summit marked another milestone in MAP Pakistan’s efforts to strengthen the professional marketing community and encourage a forward-looking approach to business growth and leadership in Pakistan.
