Beko Reaffirms Its Confidence in Pakistan’s Home-Appliances Sector

Date:

Share post:

Karachi, Türkiye’s leading investment holding company, Koç Holding, reaffirmed its long-term commitment to Pakistan and Dawlance’s growth trajectory through a high-profile visit from senior executives of Koç Holding and Beko, flagship of Koç Group in consumer durables industry. The delegation included Dr. Fatih Kemal Ebiçlioğlu, President of the Consumer Durables Group at Koç Holding; Can Dinçer, Chief Commercial Officer for Türkiye and South Asia at Beko; Nihat Bayız, Chief Production and Technology Officer at Beko; and Handan Abdurrahmanoğlu, Director of Regional Marketing, Business Transformation, and Growth at Beko. Hosted by Umar Ahsan Khan, Managing Director at Dawlance, a subsidiary of Beko, the visit reflects Beko’s long-term vision for Pakistan and its commitment to further deepening business ties, industrial development and sustainable growth in the region.

During the visit, the delegation toured Dawlance’s state-of-the-art manufacturing facilities in Karachi and Hyderabad, continuously enhanced by investments in product innovation, R&D, and production modernisation. The delegation also visited key retail markets across Karachi and held an interactive session with Dawlance’s nationwide dealer network, discussing consumer trends, market dynamics, distribution strategies and future growth opportunities to further strengthen collaboration and commercial partnerships across the dealer channel.

Following the visit, Umar Ahsan Khan, Managing Director at Dawlance, stated: “This visit underscores the confidence our global leadership has in Dawlance and the immense potential of Pakistan’s market. We remain committed to accelerating innovation, strengthening our dealer network, and delivering reliable technologies that genuinely meet the needs of Pakistani consumers.”

Koç Holding and Beko remain committed to supporting Pakistan’s economic and industrial progress through continued innovation, strengthened local manufacturing and reliable technologies designed to improve everyday life for Pakistani households. Koç Group’s operations play a pivotal role in strengthening the economic relations between Türkiye and Pakistan, two countries connected by shared values and strategic partnership. Bilateral trade between the two nations reached approximately USD 1.4 billion in 2024. Both Türkiye and Pakistan are fully committed to further enhancing this collaboration, with the ambitious goal of increasing bilateral trade to USD 5 billion in the near future.

Spread the love

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related articles

REVOO Hosts C35 Series Media Meetup in Lahore, Bringing Families, Creators and Riders Together

Lahore, Pakistan – August 10, 2026: REVOO PAKISTAN,  hosted an exclusive media meetup for its C35 Series on...

Infinix Just Dropped the HOT 70 Pro And It’s Not Playing by the Old Rules

Lahore, Infinix, the leading smartphone brand in Pakistan, has officially launched the Infinix HOT 70 Pro nationwide, introducing...

Samsung and Spotify Bring Premium Listening to More Connected Devices Across Pakistan

In a first for the region, eligible Samsung users can get up to three months of Spotify Premium...

UBL National Innovation Hackathon 2026 Concludes, Showcases Pakistan’s Emerging FinTech Talent

Karachi: The UBL National Innovation Hackathon 2026 concluded at the National Incubation Center (NIC) Karachi after a three-day...