Karachi, L’Oréal Groupe, a global leader in beauty and innovation, is pleased to announce the appointment of Rehan Saeed as the new Chief Executive Officer (CEO) and Executive General Manager of L’Oréal Pakistan. With effect from May 2025, Rehan succeeds Qawi Naseer and will lead the company’s strategic direction, operations and growth across the Pakistani market.
Saeed brings with him over 21 years of experience in marketing, commercial strategy and business development across local and international markets, including Australia, Indonesia, and Pakistan.
An alumnus of the Institute of Business Administration (IBA), Rehan Saeed joined L’Oréal Pakistan first in 2018 as the Commercial Director for the Consumer Products Division (CPD). In this role, he led a major go-to-market transformation and successfully doubled the division’s business size and market share.
In 2023, Rehan took on a role with L’Oréal Indonesia, first as Business Development Director and soon after as CPD Commercial Director. There, he built and led high-performing teams, fostered a culture of collaboration and championed the company’s Commercial Transformation through Project Infinity.
“It is a privilege to return to L’Oréal Pakistan as Executive General Manager and to lead a dynamic, purpose-driven team at a pivotal time for the company. I am deeply committed to building on the strong foundations that have been laid, accelerating digital transformation, investing in our people and advancing L’Oréal’s mission to create beauty that moves the world.” Said Rehan Saeed.
Saeed is known for his strategic vision, people-first mindset and ability to lead transformative initiatives that drive sustainable growth. His deep understanding of the region, passion for empowering talent and commitment to innovation position him as a trusted leader to steer L’Oréal Pakistan through a complex commercial landscape — driving its next chapter of growth, elevating its purpose-driven mission, and reinforcing its continued contributions to the country’s socio-economic development, while also creating beauty that moves the world.
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