Pále_stiné Drinks, a Swedish beverage company established by Palestinian brothers in Malmo, Sweden, has witnessed unprecedented success, selling four million cans of its cola substitutes in less than two months. The company’s distinctive cans feature symbols representing Palestine and advocate for “freedom for everyone,” aiming to raise awareness about the Palestinian cause.
Founded by the Hassoun brothers, Pále_stiné Drinks has garnered widespread popularity as consumers increasingly opt for local alternatives over mainstream cola brands. The brothers intend to utilize the company’s profits for charitable projects in Palestine by establishing the Safad Foundation in Sweden.
The company’s rapid growth underscores the rising demand for locally sourced and socially conscious products, both in the Middle East and beyond. Pále_stiné Drinks plans to diversify its product range and expand its distribution network across Europe in the near future, capitalizing on its current momentum.
