Bank of Punjab, a prominent financial institution boasting an extensive network of over 800 branches across Pakistan, has embarked on a groundbreaking venture by introducing the country’s first co-branded/affinity credit card in collaboration with the Pakistan Super League (PSL) franchise Lahore Qalandars.
In a strategic partnership forged in January 2022, BOP secured its position as the exclusive banking partner for Lahore Qalandars over a three-year term. As a pivotal element of this collaboration, both entities have envisioned the creation and launch of joint products designed to mutually benefit their organizations and clientele.
The Bank of Punjab’s Lahore Qalandars Credit Card (LQCC) stands as a noteworthy addition to the array of joint products crafted under this partnership, enriching the digital banking menu. The grand unveiling ceremony transpired at the Pearl Continental Lahore on 16th February 2022, graced by the presence of Mr. Zafar Masud, the President & CEO of Bank of Punjab, and Mr. Atif Rana, the CEO of Lahore Qalandars.
During the event, Mr. Zafar Masud, President, and CEO of BOP, expressed the bank’s commitment to prioritizing customer satisfaction. Emphasizing cricket’s integral role in Pakistani culture and its promotion of healthy activities among the youth, he unveiled the Lahore Qalandars Credit Card, specially tailored to meet the needs of cricket enthusiasts, particularly the fervent supporters of Lahore Qalandars. Mr. Masud reiterated the bank’s dedication to adding value in every endeavor, presenting the LQCC as a pioneering initiative. He anticipates the industry will follow suit, introducing innovative products that contribute to the growth of healthy and economically significant activities, especially within the realm of cricket.
The Lahore Qalandars Credit Card offers a myriad of benefits to cardholders, in addition to the standard discounts available on Gold Cards. Featuring secure contactless and chip & PIN technology, coupled with a distinctive cricket-themed design, LQCC customers can enjoy guaranteed merchandise for Lahore Qalandar supporters, exclusive discounts on PSL tickets, opportunities to win PSL tickets, and special discounts at sports outlets, brands, and gyms.
Existing customers of BOP can secure their Lahore Qalandars Credit Card by visiting their respective branches or submitting a request via the helpline number 042-111-267-200.
Mr. Atif Rana, CEO of Lahore Qalandars, expressed enthusiasm about the partnership with the Bank of Punjab, anticipating that the Lahore Qalandars Credit Card will fortify the connection between fans and the team.
